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As is often the case, however, before your client has come to you, they’ve run a ‘logo design’ search on Google or similar search engine, and have come up with a bevy of blinking, flashing, star-burst wearin’ web sites, all promising seemingly impossible feats in their ‘come hither’ sales pitches. It’s as if ‘logo designers’ on the web have developed an entire new language in order to lure visitors to purchase their goods and services. While using the Internet to find a design house that can create a new corporate brand is tremendous (it allows people to work with top-notch designers that they’d otherwise never had the opportunity as well as allowing designers to reach markets outside their physical locations), it also features a unique set of pitfalls and caveats. As competition has heated up, so has the rhetoric involved in the marketing of logo design services via the web. As your prospective client wanders from site to site, they’re sure to bump into some promises and sales pitches that you’ve never heard of before. Especially as it applies to graphic design. Which ultimately leads to a deceptively simple question - “why do you want to charge me $x, when I can find dozens of companies who want to charge me $x/10 with unlimited revisions, 2 day turnaround, etc, etc, etc”. To the untrained eye, their portfolio of logos looks as good as yours (they’re not really), yet their published rates are 1/10 of what you charge. The advertising pitches seem too good to be true (relax, they are - as it turns out, we’re comparing apples and oranges). You’ve been put in a squishy situation – what exactly is the difference between your process and theirs? It’s a legitimate question that designers struggle to answer. |
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